Project Note

Product

Sleeping Bottle

What we did

To emphasize the product feature of a "natural sleep aid drink that can be easily enjoyed when feeling drowsy" in the U.S. market, we collaborated with 50 nano-influencers to create video content focused on real use reviews.

Influencers naturally introduced features such as stress relief, promoting deep sleep, and being sugar-free and melatonin-free, leading to consumer empathy through short 'bedtime routine' videos.

Brand Account

@SleepingBottle_official

Hashtags

#natural #insomnia #sleepsupplment #vegan #sleepaid #aid #kfood #koreafood #supplmentdrink #goodnight