Paid campaign
Jung Saem Mool Beauty
Zipper Pop
Securing a niche market fandom in North America through collaboration with nano influencers.
Product Note
Product
Zipper Pop
What we did
As an initial brand entering the U.S. market, we planned and operated influencer content marketing focusing on TikTok to secure recognition in the fashion category.
We collaborated broadly with influencers who create content in fashion and for infants, producing review content centered on product experiences and generating consumer responses through UGC content that naturally incorporated the product's usability. During the campaign period, we tracked brand mentions and conversion flows based on links within the content, providing initial brand awareness and real user feedback from influencers.
Brand Account
Hashtags
#zipperpop #chicstyle #pixelart #fashionaccessory
