Project Note

Product

QuicKimchi Kimchi Making Sauce Kit

What we did

We planned and operated a recommendation link-based advertising campaign to increase QuicKimchi's brand awareness in the U.S. market and drive actual purchase conversion.

By collaborating with local lifestyle influencers, we designed content direction so that American consumers who are trying kimchi for the first time can easily access the product. The collaborating influencers created real-life content on various topics such as camping, home cooking, and convenience foods, effectively demonstrating the product's versatility and providing valuable insights to the brand by tracking real-time performance through recommendation links during the campaign period.

Brand Account

@Quickimchi_official

Hashtags

#quickkimchi #kimchi #kfood #koreanfood #fastkimchi