Project Note

Product

EIOM Trouble Control Pad & Targeting Serum & Patch Mask

What we did

We planned the first public seed campaign for EIOM's North American launch and created content that adapted the brand's USP (core benefits and texture) for the local market through collaboration with beauty influencers residing in the United States.

Local influencers experienced EIOM products and produced review content that emphasized the low-irritation/high-functionality elements unique to dermocosmetics, establishing initial brand awareness among U.S. consumers. The content was repurposed as ad material for brand channels and social media, contributing to building initial brand trust through organic exposure focused on beauty enthusiasts.

Brand Account

@Eiom_us

Hashtags

#Eiom #Kbeauty #Skincare #Koreanskincare