Project Note

Product

Scalp Peppermint Salt Scaler & Hair Tonic & Green Butter Treatment

What we did

In order to naturally communicate the product features of the hair care brand Saranara, which is preparing to enter the U.S. market, we collaborated with 10 UGC creators to produce content focused on real-life reviews.

Through user-based hair routine videos and emotionally centered brush utilization content, we effectively visualized the brand's message and conveyed a trustworthy impression to local consumers. Our content strategy, which considered not only brand awareness but also the motivation to purchase, generated positive responses in the initial entry market.

Brand Account

@Saranara_official

Hashtags

N/A