Project Note

Product

Barrierderm Ringer Ampoule & Glutathione Ampoule Toner

What we did

We conducted a large-scale seeding campaign using local influencers to enter the North American market for SKIN&LAB.

In line with the target North American consumers who prefer skincare and natural makeup, we collaborated with makeup artists and beauty creators to create content that naturally conveys the brand's core message and product features. We maximized viral effects centered around Instagram and TikTok. This contributed to increased brand awareness and purchase conversion rates.

Brand Account

@skinnlab_global

Hashtags

#skinnlab_global #koreanskincare #skinbarrier #glutathione