Project Note

Product

JSM Beauty Essential Mool Cream & Mist

What we did

We conducted a mass seeding campaign targeting local nano influencers for the global K-beauty brand ‘Jeong Sam Mul’ to enter the North American market.

To align with the preferences of North American consumers, who favor skin expression and natural makeup, we collaborated with makeup artists and beauty creators to create content that naturally conveys the brand's core messaging and product features, maximizing the viral effect centered around TikTok.

Brand Account

@JSMBeauty_Global

Hashtags

#jsmbeauty #kmakeup #kskincare #kbeauty